K-Beauty Trend Tracker

🇹🇭 TH
Korean Beauty Trends | 23 Jul 2026
Based on real data from Olive Young · Naver Shopping · YouTube
Updated every 3 days | No ads, no sponsors
Last updated: 23 Jul 2026
About
0
🚀 Rising
9
⏳ Buzz Trap
0
Hidden Gem
0
Steady Seller
11
🆕 New Entry
💧 Skincare 💄 Makeup ☀️ Suncare 🧶 Mask Pack 💇 Haircare 🧴 Bodycare
🚀 Rising
Products that rose significantly in ranking
None this period
⏳ Buzz Trap
Social buzz high but sales data still uncertain
#5 ▼3
💧
AESTURA
Aestura Atobarrier 365 Cream
Aestura ครีม Atobarrier 365
에스트라 아토베리어365 크림
⏳ Buzz TrapSocial buzz high but sales data still uncertain
Shopee Lazada
#6 ▼1
💄
Hera
HERA Black Cushion Foundation
HERA Black คุชชั่นรองพื้น
헤라 블랙 쿠션 파운데이션
⏳ Buzz TrapSocial buzz high but sales data still uncertain
Shopee Lazada
#7 ▲2
💄
Holika Holika
Holika Holika My Fave Piece
Holika Holika อายแชโดว์ My Fave Piece / Gel Tail
홀리카홀리카 마이페이브 피스
⏳ Buzz TrapSocial buzz high but sales data still uncertain
Shopee Lazada
#8 NEW
☀️
VT
VT PDRN Air Cloud Sunscreen
VT PDRN Air Cloud ครีมSuncare
VT 피디알엔 에어 클라우드 선스크린
⏳ Buzz TrapSocial buzz high but sales data still uncertain
Shopee Lazada
#9 ▲4
💧
Wellage
Wellage Real Hyaluronic Blue 100 Ampoule
WELLAGE Real Hyaluronic Blue 100 แอมพูล
웰라쥬 리얼 히알루로닉 블루 100 앰플
⏳ Buzz TrapSocial buzz high but sales data still uncertain
Shopee Lazada
💎 Hidden Gem
Sells well in Korea but low social buzz — opportunity to enter market early
None this period
🏆 Steady Seller
Consistently selling well with many reviews — proven product
None this period
🆕 New Entry
First time entering TOP 30!
#8 NEW
☀️
VT
VT PDRN Air Cloud Sunscreen
VT PDRN Air Cloud ครีมSuncare
VT 피디알엔 에어 클라우드 선스크린
⏳ Buzz TrapSocial buzz high but sales data still uncertain
Shopee Lazada
#17 NEW
💄
APRILSKIN
AprilSkin Hero Cushion 2.0
April Skin Hero คูชั่น 2.0
에이프릴스킨 히어로쿠션 2.0
Shopee Lazada
#22 NEW
💇
narka
narka Fresh Sebum
Narca Fresh Sebum แฮร์มาสคาร่า
나르카 프레시 세범 헤어 마스카라
Shopee Lazada
#23 NEW
💧
Anua
Anua Niacinamide 10 TXA 4 Dark Spot Correcting Serum
ANUA เซรั่ม TXA Niacin ลดจุดด่างดำ
아누아 TXA 나이아신 흔적 세럼
Shopee Lazada
#24 NEW
☀️
Mediheal
Mediheal Madecassoside Moisture Sun Serum Blemish Repair
Mediheal Madecassoside เซรั่มSuncareให้ความชุ่มชื้น ฟื้นฟูร่องรอย
메디힐 마데카소사이드 수분 선세럼 흔적 리페어
⏳ Buzz TrapSocial buzz high but sales data still uncertain
Shopee Lazada

🔍 Naver Shopping Rising

#1banila co Mood On Line and Blend Eyeliner
+8
#2The Ordinary Glycolic Acid 7% Exfoliating Toner
+7
#3narka Fresh Sebum
+7
#4Anua Niacinamide 10 TXA 4 Dark Spot Correcting Serum
+7
#5Bring Green Zincteca Trouble Serum
+7
#6Goodal Heartleaf Calming Moisture Sun Cream
+7
#7UNOVE Deep Damage Treatment EX
+6
#8JUNGSAEMMOOL Essential Skin Nuder Cushion
+4

▶ YouTube Rising

#1Anua PDRN Hyaluronic Acid Capsule 100 Serum
+10
#2Aestura Atobarrier 365 Cream
+10
#3HERA Black Cushion Foundation
+7
#4SO NATURAL All Day Blur Make Up Setting Fixx
+6
#5Holika Holika My Fave Piece
+6
#6Biodance Real Deep Mask
+5
#7Wellage Real Hyaluronic Blue 100 Ampoule
+4
#8Goodal Heartleaf Calming Moisture Sun Cream
+4

⏳ Buzz Trap (9 items)

Products needing more data — see details in Pro

🔒 See full list in Pro Report

🔴 Dropped from TOP 30 this period (11)

Was in TOP 30 last period but dropped out

Mediheal เซรั่ม Madecassoside ลดรอย
ShopeeLazada
The Ordinary Glycolic Acid 7% Exfoliating โทนเนอร์
ShopeeLazada
La Roche-Posay บาล์ม Cicaplast B5+
ShopeeLazada
numbuzin โทนเนอร์แพด
ShopeeLazada
Bioderma Hydrabio เอสเซนส์โลชั่น
ShopeeLazada
AESTURA AtoBarrier365 Hydro Soothing ครีม
ShopeeLazada
Dr.G Red Blemish Clear Soothing ครีม EX
ShopeeLazada
Dashu Daily Milk Thistle Blue Biome แชมพูสำหรับหนังศีรษะ
ShopeeLazada
rom&nd The Juicy Lasting ทินท์
ShopeeLazada
Menokin มาสก์บับเบิล Quick Bubble Mask
ShopeeLazada
Whipped Vegan Pack คลีนเซอร์
ShopeeLazada

🏆 TOP 5 Recommended to Source

#1
Biodance Real Deep Mask
OY TOP15 / search rising
Shopee Lazada
#2
MEDIHEAL Pad
search rising
Shopee Lazada
#3
SO NATURAL All Day Blur Make Up Setting Fixx
Shopee Lazada
#4
MEDIHEAL Essential Mask
search rising
Shopee Lazada

K-Beauty Trend Report

For sellers and influencers

FeatureFreePro ⭐
TOP 10 Rankings✔✔
Score by source (OY/NS/YT)❌✔
TOP 30 Details❌✔
⏳ Buzz Trap (All)Partial✔
Hidden Gem (All)Partial✔
Outside OY Opportunity❌✔
Seller Guide❌✔
Shopee TH Analysis❌✔
Email report every 3 days❌✔
Coming Soon
Special pricing coming soon

⏳ Buzz Trap (9 items)

Products needing more data

Aestura Atobarrier 365 Cream
Awaiting more data
HERA Black Cushion Foundation
Awaiting more data
Holika Holika My Fave Piece
Awaiting more data
VT PDRN Air Cloud Sunscreen
Awaiting more data
Wellage Real Hyaluronic Blue 100 Ampoule
Awaiting more data
JUNGSAEMMOOL Essential Skin Nuder Cushion
Awaiting more data
S.NATURE Aqua Squalane Moisturizing Cream
Awaiting more data
Parnell Cicamanu Serum Mist
Awaiting more data
Mediheal Madecassoside Moisture Sun Serum Blemish Repair
Awaiting more data
🔓 Unlock full list
Data from Olive Young Korea, Naver Shopping, YouTube
Updated every 3 days by K-Beauty experts

📊 How Scores Are Calculated

Total score calculated from proprietary algorithm analyzing data from 3 sources:

🛒 Actual sales from Olive Young Korea
📊 Popular product rankings from Naver Shopping
🔍 Search volume from Naver Shopping
📺 Review buzz from YouTube

Scoring weights and criteria are proprietary to K-Beauty Trend Tracker

🚨 ⏳ Buzz Trap — What is it?

Products with high search and review buzz but low actual sales — may be temporary hype, stock with caution

💎 Hidden Gem — What is it?

Sells well in Korea but low social buzz — golden opportunity for sellers to enter before competitors

🏆 Steady Seller — What is it?

Products consistently selling well with many reviews over the past 3 months — proven sellers suitable for long-term stocking

🚀 RISING — What is it?

Products that jumped 10+ ranks from last period — trending up fast!

📩 Get K-Beauty trends every update

Thank you! 🎉
For reference only. Not investment or purchasing advice.
Sources: Olive Young Korea, Naver Shopping, YouTube | Updated every 3 days
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